Talk about affinity marketing

Firefox, the much beloved browser that’s been shaking up the Internet browser world (finally) has launched a contest for it’s users to create a 30-second T.V. commercial or animated commercial that they’ll use to market their product. What a great example of leveraging a devout customer base while also tapping in to the network power of the Internet. You’re bound to get fresh ideas that Agencies would never come up with and I’m sure the talent in aspiring Spielberg wannabes will make for come really fun stuff. We’ll be eagerly following this story to see the results. We only wish we knew how to make T.V. creative so we could play…http://video.spreadfirefox.com/adcontest/

How could you use this same technique in your marketing efforts?