http://www.exceler8ion.com/2006/01/13/formula-for-employer-branding/ In HR and Talent Acquisition, People ARE The Social Media Mon, 21 Jun 2010 13:17:04 -0700 http://wordpress.org/?v=2.9.2 hourly 1 http://www.exceler8ion.com/2006/01/13/formula-for-employer-branding/comment-page-1/#comment-42 EXCELER8ion&#8482 | The blog about online recruitment and interactive advertising solutions Mon, 23 Jan 2006 00:41:46 +0000 http://www.exceler8ion.com/2006/01/13/formula-for-employer-branding/#comment-42 [...] In a related post, We’ve got the formula for employer branding, we also took a look at enlisting employees to help build a corporate brand.  This marketing tactic is best summarized by the former CEO of SAS Airlines, “SAS had 10 million customers last year that came into contact with at least 5 SAS employees for an average of 15 seconds. The CEO called these touch-points: “50 million moments of truth.” [...] [...] In a related post, We’ve got the formula for employer branding, we also took a look at enlisting employees to help build a corporate brand.  This marketing tactic is best summarized by the former CEO of SAS Airlines, “SAS had 10 million customers last year that came into contact with at least 5 SAS employees for an average of 15 seconds. The CEO called these touch-points: “50 million moments of truth.” [...]

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