“CareerBuilder Topples the Monster”
January 24th, 2006 | Interactive Recruitment Marketing
As seen on iMedia Connection this morning Nielsen//NetRatings is reporting that CareerBuilder has overtaken Monster in their long-standing battle for eyeballs in the latest weekly traffic numbers for the week ending January 8th (online education and careers destinations category). We’re interested to see how the monthly numbers will stack up.
Weekly NetView and AdRelevance data from Nielsen//NetRatings.
| Top 10 Online Education & Careers Destinations |
| Brand or Channel |
Unique Audience
(000) |
Active Reach
(%) |
Time Per Person (hh:mm:ss) |
| CareerBuilder |
5,382 |
4.12 |
0:09:47 |
| Monster |
3,754 |
2.88 |
0:13:49 |
| Yahoo! HorJobs |
2,340 |
1.79 |
0:05:08 |
| Merriam-Webster |
1,376 |
1.05 |
0:05:08 |
| University of Texas |
1,129 |
0.87 |
0:03:29 |
| MSN Encarta |
909 |
0.7 |
0:03:49 |
| Yahoo! Education |
809 |
0.62 |
0:01:19 |
| University of Illinois at Urbana Champaign |
797 |
0.61 |
0:07:50 |
| Columbia University |
777 |
0.6 |
0:10:38 |
| About Homework Help |
751 |
0.58 |
0:01:47 |
|
We found it interesting that CareerBuilder had managed this despite the fact that they weren’t even in the Top 10 Media web spenders category where Monster is number two.
| Top 10 Web Media Advertisers |
| Company |
Impressions
(000) |
| NexTag.com |
757,940 |
| Monster Worldwide, Inc. |
467,641 |
| degreeUSA |
453,133 |
| OnlineRewardCenter |
312,393 |
| QuinStreet |
160,516 |
| CoolSavings, Inc. |
159,535 |
| Pickamortgage |
143,479 |
| HouseValues.com |
136,305 |
| SmarterLiving |
120,756 |
| INVESTools |
108,460 |
|
| Source: Nielsen//NetRatings |
EXCELER8ion is where Shannon and Julian Seery Gude write on Social Media & Recruiting, Digital Marketing, Technology, Internet Business, and other Geekiness. 
4 comments ↓
Hi Julian,
It would be interesting to know if Google Base traffic played any part in CareerBuilder overtaking Monster. Of the big three, CareerBuilder is the only one that was willing to share their listings with Google Base.
Perhaps it paid off for them.
Bob
Excellent point Bob. I have an e-mail out to a friend about this topic in the hopes of learning more about the driver behind the traffic boost and I’ll post that info here when I receive it. Thanks for commenting.
[...] Now take what Monster is doing and Careerbuilder is doing even better. It has nearly taken over Monster’s number position from a significant distance behind only a few years ago. But now they are beginning to open a gap between itself and Monster in usage. And revenues are nearly there too (you can piece it together via the newspaper firm’s earnings calls). [...]
Bob, after reading your post it sounds to me as though you are saying that Careerbuilder just shared their jobs with Google Base for the asking (perhaps im wrong)…quite to the contrary I believe that Career Builder is paying a significant amount of money to have presence on Google Base.
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