http://www.exceler8ion.com/2006/05/24/potentially-beautiful/ In HR and Talent Acquisition, People ARE The Social Media Mon, 21 Jun 2010 13:17:04 -0700 http://wordpress.org/?v=2.9.2 hourly 1 http://www.exceler8ion.com/2006/05/24/potentially-beautiful/comment-page-1/#comment-1621 EXCELER8ion&#8482 | The blog about online recruitment marketing and interactive advertising Fri, 23 Jun 2006 22:11:28 +0000 http://www.exceler8ion.com/2006/05/24/potentially-beautiful/#comment-1621 [...] May 6th was Sigmund Freud’s Birthday. Why is this of note to me? 1. I was a psych major in college and given my HUGE crazy family, and I thought I wanted to become a psychologist most of my life (you know - ages 7-22). But life as a rule doesn’t go the way that you expect it to. 2. Being involved in interactive recruitment marketing is a match for me because it is a constant study of personality and human motivation combined with technology (and I am a total geek). What messages will effectively pique the interest of a person and make them want to explore and hopefully consider a company as a potential employer? It is a lot like dating actually. But back to Freud. Siggy was one of the first to really lay down a theory of human personality and human motivation. As a woman and rational human being, I have had my differences with his sex-driven theories for years.I recently heard an interview (listen here) replayed in honor of the “psycho” analyst on NPR (and you know how I love NPR). The segment featured Freud’s granddaughter - Sophie Freud. Apparently, Sophie got into the family biz as well, and in the interview - she discussed her major departure from Grandpa’s theory. Sophie felt the grandpa’s theory was extremely “indulgent” and particularly doesn’t believe that we are all motviated by sex. (I am not sure how well the “Come work for us because we make you think of sex” theme would go over in recruitment advertising anyway) Sophie feels that our main personality driver is the need to save-face, be respected, and be made to feel valuable. [...] [...] May 6th was Sigmund Freud’s Birthday. Why is this of note to me? 1. I was a psych major in college and given my HUGE crazy family, and I thought I wanted to become a psychologist most of my life (you know – ages 7-22). But life as a rule doesn’t go the way that you expect it to. 2. Being involved in interactive recruitment marketing is a match for me because it is a constant study of personality and human motivation combined with technology (and I am a total geek). What messages will effectively pique the interest of a person and make them want to explore and hopefully consider a company as a potential employer? It is a lot like dating actually. But back to Freud. Siggy was one of the first to really lay down a theory of human personality and human motivation. As a woman and rational human being, I have had my differences with his sex-driven theories for years.I recently heard an interview (listen here) replayed in honor of the “psycho” analyst on NPR (and you know how I love NPR). The segment featured Freud’s granddaughter – Sophie Freud. Apparently, Sophie got into the family biz as well, and in the interview – she discussed her major departure from Grandpa’s theory. Sophie felt the grandpa’s theory was extremely “indulgent” and particularly doesn’t believe that we are all motviated by sex. (I am not sure how well the “Come work for us because we make you think of sex” theme would go over in recruitment advertising anyway) Sophie feels that our main personality driver is the need to save-face, be respected, and be made to feel valuable. [...]

]]>