qtags: Using Text Messaging for Recruitment Advertising

Have you heard of QTAGS (as in Quickly Tag)? Qtags can be used with any advertising campaign so that viewers or listeners can use a wireless phone to get additional information regarding a promotion by texting a specific word to QTAGS (78247). When you send the text message to qtags, you get a text reply that will include important information about the advertisement. Qtags also stores a web-link about that advertisement for you in your qtags.com inbox.

How to use this service for recruitment advertising?

The New York City Police Department is using qtags in its recruitment advertising through an outdoor campaign using Digital signs around NYC (similar to the one at the right made by Arena-Media Networks). The ads show NYPD officers with a call to action to send a text message with “NYPD” in the body to “78247” for additional hiring information.

If you have texting capabilities on your phone - try it and see what you get. The reply has a call to action and a link for more information.

Click the image to the left to see the ads in these digital signs with a qtags call to action.

Qtags even has a blog.

Interactive, meets Outdoor. Julian’s Great Great grandfather would be so proud.

NOTE: qtags is SPAM FREE and will not share your number or email address. You are not added to any lists, and are only contacted if you decide if to interact with the advertiser.

HatTip: On Message From Wagner Communications