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	<title>Comments on: Not SEO, it’s SMO: Social Media Optimization</title>
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		<title>By: Six Degrees From Dave - Recruitment Blog Networking for Passive Candidates</title>
		<link>http://www.exceler8ion.com/2006/08/15/not-seo-it%e2%80%99s-smo-social-media-optimization/comment-page-1/#comment-4740</link>
		<dc:creator>Six Degrees From Dave - Recruitment Blog Networking for Passive Candidates</dc:creator>
		<pubDate>Sat, 16 Sep 2006 07:58:13 +0000</pubDate>
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		<description>[...] As blogs and social networking continue to grow and change the way that we connect with people in business - figuring out how to measure and optimize the interactions that occur will increasingly become a business imperative. Making a business case through metrics is the only way that we know how to sell ideas up the chain of command. But metrics are really just a jumble of numbers unless you can explain and understand the story that they tell - and then optimize based on what you’ve learned. There is a new exploding field that attempts to do just that. We have discussed Social Media Optimization previously here. [...]</description>
		<content:encoded><![CDATA[<p>[...] As blogs and social networking continue to grow and change the way that we connect with people in business &#8211; figuring out how to measure and optimize the interactions that occur will increasingly become a business imperative. Making a business case through metrics is the only way that we know how to sell ideas up the chain of command. But metrics are really just a jumble of numbers unless you can explain and understand the story that they tell &#8211; and then optimize based on what you’ve learned. There is a new exploding field that attempts to do just that. We have discussed Social Media Optimization previously here. [...]</p>
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		<title>By: Newsvine - You Have a Business Blog, But Do You Have a Social Media Optimization Strategy?</title>
		<link>http://www.exceler8ion.com/2006/08/15/not-seo-it%e2%80%99s-smo-social-media-optimization/comment-page-1/#comment-4702</link>
		<dc:creator>Newsvine - You Have a Business Blog, But Do You Have a Social Media Optimization Strategy?</dc:creator>
		<pubDate>Fri, 15 Sep 2006 11:37:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.exceler8ion.com/2006/08/15/not-seo-it%e2%80%99s-smo-social-media-optimization/#comment-4702</guid>
		<description>&lt;!--%kramer-ref-pre%--&gt;[...] As blogs and social networking continue to grow and change the way that we connect with people in business - figuring out how to measure and optimize the interactions that occur will increasingly become a business imperative. Making a business case through metrics is the only way that we know how to sell ideas up the chain of command. But metrics are really just a jumble of numbers unless you can explain and understand the story that they tell - and then optimize based on what you&#039;ve learned. There is a new exploding field that attempts to do just that. We have discussed Social Media Optimization previously here. [...]&lt;!--%kramer-ref-post%--&gt;</description>
		<content:encoded><![CDATA[<p><!--%kramer-ref-pre%-->[...] As blogs and social networking continue to grow and change the way that we connect with people in business &#8211; figuring out how to measure and optimize the interactions that occur will increasingly become a business imperative. Making a business case through metrics is the only way that we know how to sell ideas up the chain of command. But metrics are really just a jumble of numbers unless you can explain and understand the story that they tell &#8211; and then optimize based on what you&#8217;ve learned. There is a new exploding field that attempts to do just that. We have discussed Social Media Optimization previously here. [...]<!--%kramer-ref-post%--></p>
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		<title>By: EXCELER8ion - Online recruitment marketing, social media optimization, and interactive advertising</title>
		<link>http://www.exceler8ion.com/2006/08/15/not-seo-it%e2%80%99s-smo-social-media-optimization/comment-page-1/#comment-4685</link>
		<dc:creator>EXCELER8ion - Online recruitment marketing, social media optimization, and interactive advertising</dc:creator>
		<pubDate>Thu, 14 Sep 2006 23:50:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.exceler8ion.com/2006/08/15/not-seo-it%e2%80%99s-smo-social-media-optimization/#comment-4685</guid>
		<description>[...] As blogs and social networking continue to grow and change the way that we connect with people in business - figuring out how to measure and optimize the interactions that occur will increasingly become a business imperative. Making a business case through metrics is the only way that we know how to sell ideas up the chain of command. But metrics are really just a jumble of numbers unless you can explain and understand the story that they tell - and then optimize based on what you&#8217;ve learned. There is a new exploding field that attempts to do just that. We have discussed Social Media Optimization previously here. [...]</description>
		<content:encoded><![CDATA[<p>[...] As blogs and social networking continue to grow and change the way that we connect with people in business &#8211; figuring out how to measure and optimize the interactions that occur will increasingly become a business imperative. Making a business case through metrics is the only way that we know how to sell ideas up the chain of command. But metrics are really just a jumble of numbers unless you can explain and understand the story that they tell &#8211; and then optimize based on what you&#8217;ve learned. There is a new exploding field that attempts to do just that. We have discussed Social Media Optimization previously here. [...]</p>
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