Since I last wrote about this subject a few weeks ago – 10 new blogs have been added to the Fortune 500 Blogging Wiki. There are now 40, or 8%, of Fortune 500 companies that have official corporate blogs. Here is the updated list:
So Who’s Directly Recruiting from the Corporate Blog?
The following info is from my own review of the sites – if you have information to add or correct, please leave a comment and let me know. Here is a break down of the first three:
Advanced Micro Devices, Inc. – Not that I can tell as the blog is in German. I translated the categories in MS Word and found one possibility – ‘mobiler einsatz’ which means mobile employment – but found no direct recruiting info; job openings, or info about the company culture in this category. I actually met two really great recruiters at a recent Jobster dinner down in Hollywood, Hazeef and Sal. Hey – do you guys have any input to add about what AMD thinks about using a blog as a way to connect and engage potential candidates in the AMD employer brand? …especially if they don’t speak German
- Amazon.com Inc. – This blog has been running since Jan. 06. While Amazon has several blogs, none of them speak to recruiting or the employment brand.
- Cisco Systems, Inc. – The blog that is listed as the main blog on the F500 wiki doesn’t use their blog to address employment related issues. But they do have another blog that has been live since April 2006 called News@Cisco with the tagline = “People and events transforming the network”.
A recent post, Actions speak louder than words, discussed employees and the need for them to be cognizant of security risks when working remotely on company machines. Another recent post, Promoting Gender Diversity – discussed how Noni Allwood, Cisco’s senior director of Human Resources, views the promotion of gender diversity in the workforce with the eminently rational view that diversity is in everyone’s best interest.
They do not categorize their posts on the blog, so finding specific employment and work environment related content that would be highly useful to a job seeker is more difficult than it could be. There are no direct links to the careers section of the Cisco site. Opportunities that are being missed in my opinion
Interestingly, Cisco also has great messaging on their actual corporate site regarding what they are calling – The Human Network. The Human Network ‘micro-site’ within the Cisco site encourages visitors to “discover how the human network brings people together to accomplish great things.” Here is a screen shot of the site:
See anything missing? Any mention of the Cisco Humans? The Cisco Employees? A link to careers? Even the upper right hand content box that is entitled ‘Work’ says nothing about working at Cisco.
I am consistently baffled to see opportunities like this one where companies neglect to bring their employment brand messaging into what they are already spending dollars on for the corporate branding initiatives.
Look out for the next three F500 blogs on Friday. 
Technorati Tags: corporate blogs, business blogs, recruiting blogs, employer branding, employer brand, employment value proposition, recruitment, social networking, candidate experience
