links for 2006-12-15

picks for the best and worst in teen media and marketing this year.

If you’re “fooling” the search engines, then you’re probably fooling users too. Guess how well that kind of activity converts? “Real” SEO involves a lot more than optimizing content, getting links and using disposable marketing “tricks”.

Of course, Sony is only the latest company to be caught creating a phony blog, joining Wal-Mart and McDonald’s, to name two well-publicized examples. Chances are other big brands have fake blogs of their own out there, just waiting to be exposed.

that happy employees are not something that just happen in a company. Having a satisfied work force is a symptom of a healthy organization, not a fix for an ailing one.