Cpanies that miss this are missing out!

I can’t see how any “big” cmpany wouldn’t harness this medium…

We’re currently on Facebook, MySpace, and I use twitter (the hottest social media site now, in my opinion) to broadcast to my “followers”/friends about new job openings.

I actually have a personal blog that I use to discuss one of my biggest passions, social media and recruiting. I get so many different questions about it, it really is catching on.

This article was brilliant and I appreciate the knowledge that was in this article.

Bravo!

Jeff McCord
Dallas, TX

Gotta Love Social media…it truly does unite!

HR at EMC Corp. has religion. I’m the VP for Employment Brand and Strategy Engagement at EMC, a $13B high tech company with about 40,000 employees globally. I’m a former corporate brander, PR person and Investor Relations VP — now resident and deploying branding, communication and engagement in Human Resources.

What have we been doing with social media? In HR, we’ve been blogging behind our firewall and recruiting in Second Life to start. I’ll soon start blogging externally on employment branding, culture, company image, HR best practices, social media, organizational dynamics and more. Our project plan looks a lot like the outline of best practices you have above.

I just discovered your blog (via a post calling it to my attention on our internal social network). I look forward to continued conversation and idea sharing with you!

Regards, Polly Pearson
VP Employment Brand and Strategy Engagement
EMC Corporation

I’m considering starting a consulting business to work with smaller restaurants and other small businesses and how to incorporate these social media and exactly what you speak of into their marketing “plan”. In reality, most small businesses don’t even have the money to have a standard budget, and social media, although sometimes slow to build, costs mostly nothing but time and effort. For us, in our restaurant, it has made a big impact, and I think allowed us to be very close to our guests. I totally recommend it and feel it makes our business better. I can see that big corporate types might be too worried about how it comes off, less polished sometimes but more real. I have had that comment about our site from big name advertisers and our PR contacts.

I’ll be reading, take care..
Chef Tony

What has been a problem in talking with HR professionals is their unwillingness to sell their own positions. This may not be the case in larger cities with larger firms, but is a major problem for mid-sized companies that may not have a major focus in HR but need personnel to maintain their level of business.

By not giving full details of positions, companies are not only losing out on prospective candidates but are also getting more unqualified candidates due to a lack of information. Having these same employers make videos and podcasts with their lack of time (or experience in Social Media) and the fact that it’s easier for a job seeker to go to a job board rather than individual sites and you have a major problem.

This topic could go on and on, but I think you said there was a follow up so I’ll join back then!

I would love to help you in this exercise…let me know how I can.

Thanks for being so generous…as always.

Case in point – I am convinced that Colorado University head football coach Hawkin’s blog creates a platform to feel his leadership and that will benefit his ability to attract and retain talent all over Boulder. Good lesson in where to spend time.

The budding Community Manager industry holds 4 tenets; these values resonate as a common thread within the role. They include community advocation, brand ambassadorship, online communication skills, and product requirements gathering and improvements.

Great post – when I worked on the agency side, I often had clients very excited about then-new ideas like employee videos and “real” FAQs where job seekers could ask questions and the recruiting team would answer them and post those replies. Gasp, some clients even embraced the concept of blogging as part of their career sites.

The main obstacle I ran into was neither interest nor money, but rather the time needed on the client side to do such things. We were as helpful as possible in providing support, but some things actually had to be done – or at least reviewed – by the client, and they never seemed to have “quality” time. How do you address that as part of your pitch? Thanks as always,

Jason