Video Topic: Online Employer Reputation & Social Recruiting
Earlier this evening I watched Shannon speak live at ERE’s Social Recruiting Summit at Google (it was streamed live on uStream). If you didn’t have a chance to watch her talk live you can catch up by watching the embedded video above.
Shannon’s talk was full of actionable information sure to be a boon to employers looking to engage in social recruiting. As a first step Shannon asks you to start by listening – which in Web 2.0 talk is called online employer reputation management. If you’re looking for a good place to start with social recruiting and online employer reputation management, tools to use, or simply want a good overview of social recruiting strategy, I think you’ll find her talk an hour well spent.
A couple of gems I wrote down during her speech:
“…you don’t build your community, you need to find your community.”
and on engaging your community…
“…you have to move in, not just visit.”
Of course, once I found out there was a live stream of the ERE event I had fun telling family members to go watch Shannon live.
Our six year old son took it in stride:
me: “There’s mum all the way across the country where you were born! She’s live.”
John: “oh. What’s she doing?”
me: “she’s talking with people about the Internet.”
John: “cool, can I have some popcorn now?”
It was also particularly gratifying to have Shannon’s mom posting Facebook status updates about her daughter’s talk as she watched it. 
- Julian
EXCELER8ion is where Shannon and Julian Seery Gude write on Social Media & Recruiting, Digital Marketing, Technology, Internet Business, and other Geekiness. 
2 comments ↓
Julian her talk was great! Pity you couldn’t be here as well.
I wish I could have seen her speak live — but was thrilled to be able to catch it online too. So did your son get the popcorn and did he enjoy the show as much as I did?
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