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The Constitution of Corporate Blogging 1) Don't blog angry. 2) Don't be a dumb ass. 3) If you need to read a blogging policy to know how to handle yourself while blogging - you are a dumb ass (see rule #2). 4) Execs and Managers: do not assign a dumb ass ‘leader’ to select otherwise innocent employees to be your corporate blogger (Dumb asses tend to flock together). 5) Find a way to be honest - try it you'll like it. 6) If being honest means you'd have to be a dumb ass then just step away from that keyboard. 7) For those of you unsure of where your ass is in relation to a hole in the ground here's where the current pulse is on bloggin' as it is relates to keeping your job: ** It all depends on your company. Deal with it or find another company that is like-minded. ** Don’t blog about company secrets. Ya know, like company financial information “hey, don’t tell them we don’t have any money!” proprietary information “does this mean we have to come up with an original idea?” or who the President is sleeping with “wait a minute I’m a President and my VP is my wife.” 8) Consider your audience to be infinite. When you write a post think of what it would be like if it was read by: your mom, the President of your company, The President, your boss, peers and underlings (poor souls), your friends, competitors, the government, the mainstream media. You get the picture? FBI baby, they’re listening to your phones man! 9) Stand up for what you believe in but be the first to admit it when you've been a dumb ass. Note: Rule 9 includes publicly apologizing and sometimes issuing a public ‘retraction'. (See, it's gonna happen, because if you’re not a dumb ass, the likelihood is that you’re a smart ass, and being a smart ass can quickly lead to being a dumb ass). Contextual Aside: The rule of ass says that there are only three four kinds of asses in the world 1) dumb ass 2) smart ass 3) ass as in Donkey [see Shrek] and 4) asshole (as Shannon, my VP and Wife just reminded me) Hmmm, I wonder why this came to her mind while she was talking with me? 10) Blogs, like life, get messy from time to time. Deal with it and blog on. 11) Don’t manipulate. Instead, influence and contribute (this is just a nice way of saying don’t be a dumb ass because dumb asses manipulate while smart asses influence and contribute). This was supposed to be limited to 10 ‘rules’ but I’m incapable of following rules - that’s why I am the one that makes them up.