Video Topic: Online Employer Reputation & Social Recruiting

Earlier this evening I watched Shannon speak live at ERE’s Social Recruiting Summit at Google (it was streamed live on uStream). If you didn’t have a chance to watch her talk live you can catch up by watching the embedded video above.

Shannon’s talk was full of actionable information sure to be a boon to employers looking to engage in social recruiting. As a first step Shannon asks you to start by listening – which in Web 2.0 talk is called online employer reputation management. If you’re looking for a good place to start with social recruiting and online employer reputation management, tools to use, or simply want a good overview of social recruiting strategy, I think you’ll find her talk an hour well spent.

A couple of gems I wrote down during her speech:

“…you don’t build your community, you need to find your community.”

and on engaging your community…

“…you have to move in, not just visit.”

Of course, once I found out there was a live stream of the ERE event I had fun telling family members to go watch Shannon live.

Our six year old son took it in stride:

me: “There’s mum all the way across the country where you were born! She’s live.”

John: “oh. What’s she doing?”

me: “she’s talking with people about the Internet.”

John: “cool, can I have some popcorn now?”

It was also particularly gratifying to have Shannon’s mom posting Facebook status updates about her daughter’s talk as she watched it.

- Julian