In HR and Talent Acquisition, People ARE The Social Media | EXCELER8ion » Advertising

People are social animals

Julian — Fri, 07 Sep 2007 02:49:15 +0000

Watch the video. Great creative, great concept, great content. Love it! But, where are the viral hooks for people to share the video? No email to a friend, no embed code for a blog, Facebook, or MySpace, no nada. WTF? From a social media perspective this is like calling a Quarter Pounder with Cheese a Royale [...]

Calling out the white elephant in the room

Julian — Thu, 21 Jun 2007 20:33:45 +0000

Big Chill II

Lorenz — Thu, 30 Nov 2006 14:50:13 +0000

Big Chill

Lorenz — Wed, 29 Nov 2006 19:47:37 +0000

Corporate Blogging and Network Dynamics

Lorenz — Wed, 22 Nov 2006 03:31:49 +0000

Corporate Blogging

Lorenz — Tue, 21 Nov 2006 01:39:17 +0000

The medium is the message

Lorenz — Sat, 18 Nov 2006 21:51:27 +0000

Marketing Does Not Buy Morale or Branding

Shannon — Fri, 11 Aug 2006 13:08:32 +0000

You Don’t Know What You’ve Got Til It’s Gone

Shannon — Tue, 08 Aug 2006 02:02:09 +0000

According to AdAge, Federated Department Stores is poised to drastically change their Marketing Media Mix in the coming years. In a move that reminded me of major beer brand Foster's recent media eviction - Federated will move as much as $425 million away from local print media. At first glance, I read the newsclips to say that they were pulling out of local newspaper completely. Much like what I think about Fosters' move - my opinion is that putting all of your eggs in one marketing basket is a mistake. According to the article: The most dire prediction calls for as much as $425 million of the retailer's ROP newspaper advertising to disappear by 2008. More conservative estimates, such as the Deutsche Bank research report "Federated Impact May Be Greater Than Papers Expect," by Paul Ginocchio, forecast a still-stinging $200 million blow for the already ailing medium. Federated's annual newspaper spending currently totals $830 million.

Your brain on dru…I mean Super Bowl ads

Julian — Wed, 08 Feb 2006 04:54:03 +0000

Did you catch this yet?

Julian — Fri, 03 Feb 2006 13:28:25 +0000

WB Network’s PR guy sums up impact of video technology on T.V. rather well…

Julian — Tue, 17 Jan 2006 22:32:13 +0000

Holy S%#t! Confessions from Inside Allianz Life®

Julian — Tue, 17 Jan 2006 14:33:05 +0000

Looming Knight Ridder Sale – Yahoo! or Google should be the real suitors

Julian — Tue, 03 Jan 2006 15:26:21 +0000

Business Week on Buzz Marketing

Julian — Sat, 24 Dec 2005 04:19:23 +0000

Ad Agency Holiday Cards

Julian — Fri, 23 Dec 2005 17:47:11 +0000

A Kodak Moment? If a picture is worth a thousand words then how much does a picture like this get you?

Julian — Wed, 21 Dec 2005 03:14:34 +0000