Entries Tagged 'Branding' ↓

River of Reputation

Blogs. Tumblr. Twitter. Vlogs. Google. FaceBook. Syndication. Jaiku. Pownce. YouTube. Myspace. User-Generated Content. Indigenous Content. Del.icio.us. Online Community…. Data streams flowing via RSS, ATOM and furiously converging to create a River of Reputation…. a River of Relevance.

I started playing with Slideroll yesterday and ended up creating this slide show regarding how Employer Brands are affected by ‘Rivers of Reputation’.

This is a work in progress meant to get across the concept of the decentralization of the Employer Brand via the flow of easily accessible information regarding your brand that is being generated by individuals everyday. Let me know your thoughts.

Hat tip to a twitter mention of a conversation between Scoble and Anil Dash. I was also influenced by Brian Solis’s post Lifestreams Channel Online Activity, Creating Rivers of Relevance, discussing data streams and one’s personal brand.

Watch the video.

Great creative, great concept, great content. Love it! But, where are the viral hooks for people to share the video? No email to a friend, no embed code for a blog, Facebook, or MySpace, no nada. WTF? From a social media perspective this is like calling a Quarter Pounder with Cheese a Royale with Cheese.

Shannon, thanks for showing this to me luv - it made my day!

What’s your metaphor?

I read a great post some time ago over on Creativethink.com by Roger von Oech . Roger uses a metaphor exercise during his workshop to get his participants to think about their company culture and persona (my own extrapolation of what Roger is saying). Here’s the original post on his blog.

Roger inspired me to fire up my favorite text editor and write a couple metaphors for exceler8. Make one of your own and post it on your blog or here (I’d love to hear from you). Be serious or have some fun (or both).

exceler8 as a science lab

Our company is a like a science lab at Princeton. There are a bunch of smart people from all different walks of life all mixing up ingredients in the belief that we’ll invent the next wonder drug. We enjoy it when our experiment blows up because the explosion is both entertaining and educational and because we know we’ve just moved one step closer to creating our vision.

exceler8 as an API for people

exceler8 is like an API for people. We know how to plug in or connect systems (people) that speak different languages (knowledge) with divergent protocols (practices) but share a common end and are both stronger from the combination in achieving it.

Hmmm. What do you think? I like the blowing up/science lab metaphor because it seems like real life and captures some of my real nature. The second one is attractive to me because it’s a little clever and cheeky which is also like me (well, I said a little didn’t I!)

Technorati Tags: Corporate Culture, Strategic Planning, Employer Branding