Entries Tagged 'Personal Brand' ↓

As some of you know, Shannon is a Vice President at Bernard Hodes, the online recruitment marketing agency that makes next generation careers web sites and the like. Shannon was very fortunate to hire some former Jobster talent this year and one of those people was Adam Einiger. During a recent video shoot for a client the video and client team were testing the cameras when they asked for someone in the team to get on screen for the video and mic check. This is Adam’s version of a mic video/audio check…

I don’t know about you, but I really enjoyed his rendition and I’m pretty impressed by Adam’s creative side (awfully important at an agency where creative solutions are a must). I asked Shannon for a few words about what Adam does and she gave me this…

“Solutions Provider, Interactive Producer, Sales Engineer, Magician, F-bomb dropper, flip-flop wearer, new daddy, all around straight up good guy!”

There’s only one thing missing as far as I’m concerned with this content and it’s easy to fix. Get it front and center on the main Hodes web site. Hodes has some good video content on their site but I feel this content is better because it isn’t staged and it demonstrates (rather then telling) a creative mindset, technical ability, and a healthy culture.

While it’s a great example of personal branding it also represents a fantastic employer branding opportunity. I hear many people lament that they don’t have any good employee video to put on their careers sites. When was the last time you searched on Google and YouTube for your company name or the names of employees with the mindset of finding valuable content you can leverage? Right, social media has much better uses than as a recruiters tool to bust recent college applicants with wild Frat party pictures!

Just because the video isn’t about how great your benefits are doesn’t mean it won’t work when placed in context of an employer branding theme. More and more, there is fantastic employee generated content that employees would be only too happy to have featured in a positive light on your corporate site. Just ask and ye shall receive.

Technorati Tags: Adam Einiger, Bernard Hodes, Omnicom